These values were developed by our employees and reflect what True North stands for.

They’re more than just words; they represent our commitment to integrity, care and creativity.

They shape our company culture, guide our decisions, and set the standard for how we engage with contributors, staff and clients.

They are the compass that guides us.

Trusted

…because telling great stories starts with building trust.  

• Our staff trust that we’ve got their backs.
• The contributors featured in our programmes trust us to tell their stories with integrity and compassion.
• Our partners, whether broadcasters, distributors or the organisations that open their doors to us, trust us to deliver shows with authenticity and integrity.

 

Supportive

…because we care about the people we work with. 

• At True North people are our greatest asset. We support our staff to grow their careers and create an environment where they can do their best work, whilst putting their welfare at the heart of what we do.

• When it comes to our contributors, we pride ourselves on ensuring those who take part in our shows feel supported throughout the process and long after the cameras have stopped rolling.

 

 

Collaborative

…because making telly is a team game.

 

• We believe the best programmes happen when everyone’s pulling in the same direction. Being collaborative with our staff means creating a space where everyone feels invested in the process and creativity to flourish.

• We collaborate with our contributors to ensure we deliver their stories with authenticity.

• With our partners, we believe the best ideas come from working together.  From development pitch to final delivery, we see every project as a shared journey built on mutual respect and close collaboration to bring our collective vision to life.