True North has made a stunning short-form film as the centrepiece of Ribena’s latest marketing campaign.

Commissioned by Brass – Ribena’s digital agency – Director Mark McMullen, Director of Photography Mark Stokes and Producer Katie Conoby documented the emergence of a one-day, pop-up Ribena Colouring Cafe in Covent Garden.

Encouraging attendees to come together to colour-in tiles that make up a giant illustration, the café event was devised by Brass to provide great content central to the whole campaign.

The finished artwork, commissioned by Brass from Bristol artist Alex Lucas, was brought to life with projection mapping technology and unveiled in an evening experiential event.

True North’s film of the event has already clocked up millions of views across Facebook, Instagram, YouTube, VoD & Digital Video.