True North to Shop Smart and Save Money!

2nd May

True North to Shop Smart and Save Money!

True North is to make a brand-new primetime, topical shopping show for Channel 5.  Shop Smart Save Money will be presented by Gaby Roslin and Fiona Phillips.

The right-up-to-the-minute series will come from a Yorkshire shopping centre and will bring the viewers trolley-loads of cash-saving tips and tricks – helping them make sense of all the confusing deals and offers out there. Every week the show challenges two competing Savvy Shoppers to save some serious cash on a family’s weekly shop. And it lifts the lid on big-name brands as it uncovers the best – and worst – value products on the market.

Joining Gaby and Fiona will be roving consumer reporter Alexis Conran and money expert Andy Webb.

Channel 5 Commissioner Daniel Pearl commented:  “We all know how squeezed family budgets are at the moment so there’s never been a better time for a show that does the hard work and brings the viewers the best, bang-up-to-the-minute deals and bargains.”

With items such as Deals of the WeekShopping Trolley Challenge£1k Challenge and Brands on Trial, the presenters are scouring the country for the British public’s closely-guarded money-saving secrets and the series will be jam packed with viewers’ queries, hints, tip-offs, deals and steals.

Gaby added “If you’re like me and enjoy shopping but don’t want to be taken for a mug, then this is the show for you. We all want to make sure we’re spending money wisely and getting the best value for our hard earned cash. Let’s be honest who doesn’t love a bargain?” 

Fiona said: “I’ve always been intrigued by how brands work and how they get us to part with our cash – so I can’t wait to get under the skin of some of our best-loved products and find out if they really do deliver on price and their promise.” 

True North Creative Director Jess Fowle commented: “We’re really excited to be making this entertaining and ambitious show for Channel 5.  There’s a real demand for straight-talking, non-preachy consumer content and we can’t wait to bring it to the nation’s shoppers.”

About Channel 5:

Channel 5 launched as Britain’s fifth public service channel in March 1997 and has been owned by Viacom International Media Networks since September 2014.  Channel 5, 5STAR, 5USA, 5SPIKE and 5SELECT reach 3 in 4 of the UK viewing public each month with a broad mix of popular content for all the family across documentaries, factual entertainment, history, natural history, entertainment, sport, comedy, drama, films, reality, children’s and news.  My5 is an on-demand service allowing viewers to watch content online for free from Channel 5, 5STAR, 5USA, and 5SPIKE.

About Viacom International Media Networks:

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA and COLORS. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit Keep up with Viacom news by following Viacom’s blog at blog.viacom.comand Twitter feed at

About True North:

True North is one of the fastest growing television and media producers in the UK – creating smart contemporary shows and devising entertaining formats. With bases in Leeds and Manchester, True North makes compelling content that’s watched in almost every territory in the world.
As one of the 2018 Broadcast Best Places to Work, and with a coveted Top10 placing in Broadcast’s Peer Poll, True North’s exceptionally friendly and supportive culture means that it’s the company of choice for many of the UK’s most talented content creators.


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RT @iaconic_: boris still getting ready for this press briefing like
#SecondLockdown #Lockdown2

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