albert, the UK’s think tank on sustainability in TV and Film, has signed True North as its first North of England affiliate.

Created to support independent production companies’ move towards a more sustainable future, the Affiliate scheme offers members supported use of albert’s tools, ensures free access to training and guarantees they are informed of, and able to contribute to, all projects and initiatives.

Working in partnership with albert True North, one of the UK’s largest independent production companies, is beginning its journey towards sustainability by integrating environmental considerations into all its business decisions, with the aim of minimising the environmental impact of their operations in both Leeds and MediaCity Salford.

Jess Fowle, True North’s Creative Director said, “Environmental issues have always been a concern for True North. Now – with the help of albert – we have a clear set of practical guidelines and achievable goals to help us focus on doing our bit towards a carbon neutral future.”

Aaron Matthews, BAFTA’s Sustainability Manager added, “We are delighted to be working with True North to help them, and indeed the whole industry, towards a more sustainable future.”

Since launching in 2011, BAFTA’s albert Consortium has developed tools, training and guidance to support an environmentally sustainable TV industry.  To make carbon reduction more accessible for the wider industry, the consortium is encouraging independent production companies to join the consortium as an Affiliate member.

For further press information please contact Mary Collins; 07769670516 mary@marycollins-pr.com

For information on becoming an affiliate member please contact Roser Canela-Mas; 07552 717801 RoserCM@bafta.org or visit http://wearealbert.org/

Notes to Editors:

About albert – Established in 2011, albert is the leading think-tank for film and television, working to raise the profile of sustainability by creating a forum for debate and championing sustainable production techniques to the wider industry.  albert seeks to lead the TV production industry towards an environmentally sustainable future. The project is supported by the albert Consortium; making the project resources freely available to the wider TV industry.  albert’s resources are currently used by more than 400 organisations across the industry.  Resources:

• albert the carbon calculator – a free online tool to measure the carbon impact of a moving image production
• albert certified sustainable production – assessment criteria signposting producers towards greener ways of working and qualifying their efforts to create content in a more sustainable way
• albert training – one day course certified by Cooler Projects to improve the carbon literacy of programme makers and educate about sustainable production techniques
• albert inspiration – an online library of case studies, guidance and resources for a sustainable UK production industry

About the BAFTA albert Consortium – The BAFTA Albert Consortium formed in 2011 and is proudly supported by 12 of the UK’s largest production companies and broadcasters:  Channel 4, BSkyB, ITV, BBC, UKTV, NBCUniversal International Television, Warner Bros. Television Productions UK, all3media, Twofour, Kudos, IMG and Endemol.

About BAFTA – The British Academy of Film and Television Arts (BAFTA) is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. BAFTA are independent chair to the BAFTA albert consortium, providing a neutral forum to discuss common industry sustainability issues.

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