True North is the “fastest-growing indie outside London”, according to the Broadcast Indie Survey for 2013.
The company’s growth – with revenues up 65% over the past year – was highlighted in the Survey, which featured a detailed interview with Creative Director, Andrew Sheldon. He explained that True North’s expansion was due to a broadening of genres – the company slate now ranges from documentary and current affairs to children’s, daytime, specialist factual, lifestyle and reality TV.
“A couple of years back, we were a fairly typical regional indie – we had daytime series, docs and current affairs singles and we were making headway with digital channels. But we felt we had to take a longer-term view. So we consciously looked at increasing our post-production capability and then at strengthening our senior execs”, said Sheldon.
As a result, Fiona O’Sullivan was recruited from Lime Pictures, Liz McLeod joined from ITV Studios and ex-BBC and Pathe business affairs executive Marc Allen was appointed as MD. O’Sullivan’s early success at True North has in included two series of The Valleys for MTV and a new peaktime series for Channel 4, while McLeod’s long track record in China has already secured True North its first-ever commission in China. A large tranche of work has already been secured for 2013/14, with a diverse range of broadcasters from the BBC, Channel 4, MTV, UKTV and C&I.
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