CBBC has commissioned True North for a third and fourth series of popular children’s show Junior Vets, as the channel looks to build on the success and appeal of the brand. Following two series which each saw six children participate in daily veterinary procedures at the Royal (Dick) School of Veterinary Studies in Edinburgh, Junior Vets: On Call will be getting out and about in the UK – meeting more Junior Vets, helping more animals, and having even more fun.
Each self-contained episode will see stars of CBBC Johnny Cochrane and Inel Tomlinson get to grips with kids’ pet related problems and animal encounters. Close to 5,000 eager applicants were whittled down by True North to get a taste of what it’s like to be on the front line of animal aid in the UK. With 80 children featured across the series, every episode will see two pairs getting stuck in at a vets’ practice, wildlife sanctuary, cat or dogs’ home or zoo. Junior Vets: On Call is the cheeky younger sibling of the original series.
The fast and furious new format builds on a now established and warmly embraced brand, with series two of Junior Vets currently nominated in the Best Digital Children’s Content at the Broadcast Digital Awards, along with companion online game, Junior Vets On Call, shortlisted in the Best Game category.
Jess Fowle – True North co-founder, Creative Director and Executive Producer on Junior Vets, said of the new series: “A huge amount of hard work and creativity has gone into making sure that Junior Vets is the go-to place – both on screen and online – for kids who care about animals. It’s been brilliant to work so closely with both the TV and digital commissioning teams at CBBC to constantly move the brand forwards and keep it fresh. Even better has been welcoming 80 brand new Junior Vets into our nationwide network of animal fixers.”
Kez Margrie, Executive producer CBBC added: “Throughout its evolution Junior Vets has demonstrated a powerful appeal as a brand, not only with growth potential as a TV show, but with the ability to bring in audiences across new platforms and devices. But more importantly, it’s a hugely entertaining series with a positive and inspiring heart and we’re delighted to be able to welcome it back.”
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