Leeds and Manchester – both cities that are home to True North offices – have made the shortlist for Channel 4’s new National Headquarters.
They join Birmingham in a final round of advanced negotiations which will result in one of them being chosen to host the channel’s key centre away from its base in Horseferry Road, London.
The talks will conclude on 31 August, when the three selected cities will be put forward to the C4 board, with a final decision to be announced on October 1st.
The winning city will be home to around 200 Channel 4 staff, among them commissioners, as well as being the centrepiece in Channel 4 news’s ambitions to transmit nightly from outside the capital.
The final three were chosen after key representatives of the broadcaster toured 13 cities around the UK last month. Should they miss out on the NHQ, they will also be included in the race to host one of two smaller hubs, alongside Glasgow, Bristol and Cardiff.
‘There’s a compelling argument for Channel 4 having a physical presence in the North of England. We think their presence will be transformative for the winning location’ said True North Creative Director Andrew Sheldon.
True North has supported the Leeds bid, with the need for a key broadcaster presence on the eastern side of the country being a key part of the argument.
RT @iaconic_: boris still getting ready for this press briefing like
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