Animal 24:7, True North's popular and long-running series for BBC Daytime, gained its highest-ever viewing figures this week, attracting more than 1.3 million viewers (almost one in four of the UK’s TV audience).
The series follows the RSPCA and other people working to save and protect animals across the UK, and began on BBC1 in Autumn 2006. Since then it has regularly achieved viewing figures of between 1 - 1.2 million, but this week's peak of 1.33 million is the highest audience the show has ever reached. The performance pushed ITV1’s Jeremy Kyle Show into second place in the ratings.
The current series (series three) began transmission on 11th February and runs to Friday 7th March.
Andrew Sheldon, the series Executive Producer said: “Animal 24:7 goes from strength to strength in the ratings and we’re thrilled with this remarkable performance. It’s a tribute to the dedicated team, who work extremely hard to bring this high-quality series to the screen”.
A fourth, 20-part series is currently in production and will be broadcast on BBC1 in the Autumn.